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Demystify Sales

Sales is a Thinking Process®

Catalyst Sale courses will help you grow your business the way you want to. The tools, methods, framework, and processes shared will help you build your confidence in sales and grow your business.

There are no shortcuts or quick fixes, however there is good practice and foundational methods.

Let's simplify sales and get to work!



A defined process can make all the difference. It is repeatable, creates predictability, and can be used to determine if you are on the right track, or off course


There are four foundational pillars when it comes to sales skills. These skills are discussed, demonstrated, and the calls to action have you put them into practice. 


Frameworks help with decision making.  These frameworks are a core component of putting the Sales For Non-Sales Pros concepts into practice.

Design Oriented Approach

Design for customer experience, your business, and how you and your team can execute as sales pros

Find the Catalyst

The "catalyst", inside an organization, cares about the problem you solve.

Sales is about helping your customers solve problems.  Connecting the dots between the problem and the solution.

These problems may be known or unknown to your customer.

Find your CATALYST.

The Time to Start is Now

Select the option that works best for you or your organization. It's time to reduce your blind spots, and increase your confidence, when it comes to sales. There are no shortcuts, there are good practices and process.

The Course & Coaching For Your Team


One-time Fee

Access to Demystify Sales - Sales for Non-Sales Professionals for up to 5 Members of Your Team

Three 25 min Team Coaching Sessions

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The Course + Coaching


One-time fee

Access to Demystify Sales - Sales for Non-Sales Professionals

Two 25 min Coaching Sessions

Buy Now

The Course


One-time fee

Access to Demystify Sales - Sales for Non-Sales Professionals

Buy Now

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